Ben Kuru
Marketing strategist focused on brand positioning and consumer behavior.
Experience across startup and agency environments spanning fashion, technology, and consumer brands.
About me
Most of my work has centered around one question: why do people connect with certain brands and products more than others?
That interest led me into work across fashion, Web3, health and wellness, and consumer marketing, where I’ve helped translate complex ideas into messaging that feels clear and intuitive to audiences.
At CheB, I helped lead go-to-market strategy, platform positioning, and content execution for a fashion marketplace operating at the intersection of culture and technology.
At 42Growth Strategies, I started as a social media marketing intern creating content for clients across consumer packaged goods and technology. After extending my internship, I transitioned into a full-time digital marketing strategist role, where I developed digital strategies that accelerated growth for clients, including the agency founder’s personal brand.
Across both startup and agency work, I’ve built campaigns, managed social content, developed messaging systems, and created performance-focused creative across multiple platforms.
Outside of work, I spend a lot of time studying consumer behavior and digital culture. I also enjoy watching soccer and staying active, whether that’s an intense workout at the gym or playing pickup soccer.
My Skills
Marketing Strategy
Building marketing strategies around audience behavior and positioning. Experience developing go-to-market plans and identifying how brands should communicate to different audiences.
Copywriting
Developing messaging that translates complex ideas into content audiences can quickly understand and connect with. Experience writing social content, campaign messaging, scripts, feature showcases, and thought leadership across multiple digital platforms.
Branding
Focused on how brands are perceived and remembered by audiences. Using psychology and messaging to shape brand perception and strengthen brand identity.
Campaign Creation & Execution
Turning ideas into fully executed campaigns across digital platforms. Focused on creating content and experiences that feel engaging to audiences while staying aligned with the larger strategy.
Skills Developed in Fast-Paced Startup and Agency Environments
Work Experience
Chief Marketing Officer
CheB Group, Inc. | Jan. 2022 - Apr. 2026
Led go-to-market strategy and positioning for a fashion marketplace operating at the intersection of culture and technology. Built the platform’s marketing presence across social media and helped scale the beta to over 120,000 users in 10+ countries
Digital Marketing Strategist
42Growth Strategies | Mar. 2022 - Apr. 2023
Developed digital marketing strategies for client accounts across multiple industries. Created audience-focused content and supported campaign execution in fast-paced agency environments. Efforts included go-to-market for new clients and shaping funnels, resulting in successful launches
Social Media Marketing Intern
42Growth Strategies | Sept. 2021 - Mar. 2022
Supported social media execution and content creation across client accounts. Assisted with content planning and day-to-day marketing initiatives while gaining experience in agency operations. Efforts led to average engagement rate of 5%