Ben Kuru
Marketing strategist focused on understanding why customers choose one product over another.
Experience spanning fashion, healthcare, Web3, and consumer products through startup, agency, and consulting roles.
About me
Most of my work has been driven by one question: why do people choose one product over another?
That curiosity has taken me from fashion and Web3 to healthcare and consumer products, giving me the opportunity to work with organizations solving very different business challenges.
At CheB, I helped launch a Web3-enabled fashion marketplace that grew to more than 120,000 beta users across 10 countries. Working alongside the leadership team, I helped shape how the platform was introduced to the market and how its value was communicated to customers.
Later, at Bone-G, I supported the U.S. commercialization of an FDA-pending synthetic bone graft. The experience challenged me to learn a highly technical product and communicate its value in a way that resonated with distributors and healthcare professionals.
Earlier in my career at 42Growth Strategies, I worked with businesses across multiple industries to help them reach new audiences and strengthen their presence in the market. That experience taught me how to adapt my thinking to different industries while keeping the customer at the center of every decision.
Today, I'm motivated by solving business problems through marketing and finding better ways to connect products with the people they're built for.
Outside of work, you'll usually find me in the gym, on a soccer field, or reading about technology, business, and consumer behavior.
My Skills
Market Research
Studying markets and customers to understand what influences buying decisions and where opportunities exist. Using those insights to help shape business and marketing decisions.
Product Positioning
Clarifying what makes a product valuable to its intended audience. Creating messaging that reflects that value
Go-To-Market
Helping bring new products and ideas to market by developing launch plans that align with business goals and customer needs
Cross-Functional Collaboration
Partnering with teams across the business to solve problems and deliver results. Making collaboration a strength rather than a barrier
Core strengths developed through startup leadership and Agency Environments
Work Experience
Co-Founder, Chief Marketing Officer
CheB Group, Inc. | Jan. 2022 - Apr. 2026
Led the go-to-market efforts for a Web3-enabled fashion marketplace, developing the brand's market positioning and driving the strategy behind its beta launch. Worked cross-functionally with executive leadership to shape growth initiatives that contributed to more than 120,000 account creations across 10+ countries
Marketing and Commercialization Consultant
Bone-G | Nov. 2023 - Apr. 2024
Supported the U.S. commercialization of an FDA-pending synthetic bone graft by adapting technical information into messaging for distributors and healthcare professionals. Contributed to launch planning while helping prepare the product for entry into a highly regulated market
Social Media Marketing Intern
42Growth Strategies | Sept. 2021 - Mar. 2022
Managed social media strategy across multiple client accounts, creating content plans tailored to each brand's goals and audience. Monitored campaign performance to refine content and strengthen engagement before joining the agency full-time as a Digital Marketing Specialist
Digital Marketing Strategist
42Growth Strategies | Mar. 2022 - Apr. 2023
Worked with clients across multiple industries to develop marketing initiatives that supported business growth. Partnered with the Vice President of Marketing to deliver client projects, establish brand positioning, and strengthen campaigns through ongoing performance analysis