Portfolio

Imbue Rebrand Graphics & Carousels

Created branded social graphics and carousel content as part of a broader visual refresh for Imbue. The content focused on reinforcing the updated brand identity while maintaining consistency across scheduled social posts.

The content plan combined educational messaging, product positioning, and visual consistency to create a more recognizable social presence.

Updated CheB Website

Reworked website messaging to make the platform easier to understand for broader audiences. The updated copy focused on simplifying complex ideas and improving how users understood the platform’s purpose and features.

Rebrand

As CheB evolved beyond its early identity as a Web3 marketplace, the brand no longer reflected the company's broader vision. I led the direction of the rebrand, developing a visual identity that positioned CheB as a culture-driven fashion marketplace while remaining authentic to its technology roots. The updated brand created a stronger foundation for future marketing efforts and aligned the company's identity with its long-term vision.

Before

After

Channel Strategy

Digital & Physical Channel Strategy

Developed a channel strategy framework focused on how digital and physical touchpoints could work together to strengthen long-term brand recognition and audience participation. The strategy positioned digital channels as extensions of cultural involvement while physical channels helped establish visibility and trust through real-world interaction.

The framework focused on building familiarity through repeated exposure across social media, on-platform experiences, events, and word-of-mouth engagement.

Instagram & TikTok Content Breakdown

Created platform-specific content guidelines focused on how CheB should naturally exist within fashion and culture content rather than relying on direct promotion. The strategy emphasized subtle integration, audience curiosity, and culturally native content that felt organic to social platforms.

The framework was designed around audience behavior, focusing on how repeated exposure and natural discovery shape brand perception more effectively than direct advertising.

Sneaker Giveaway with J&D Kicks

Created and executed a collaborative giveaway campaign with J&D Kicks focused on increasing visibility and engagement within sneaker and fashion communities. The campaign helped position CheB in front of an audience that already aligned closely with the brand’s target demographic.

Results
100+ entries across 4 days
700+ Interactions
25,000+ Views
10,500+ Accounts Reached

BK Takes

Created a short-form content series focused on fashion and cultural commentary across social platforms. The series was designed around conversational and audience-focused content that felt natural to social media.

Results:
Average Views: 1,253
Average Engagement Rate: 4.2%
40+ New Followers Across 2 months