Portfolio

Rebrand

As CheB evolved, the original visual identity no longer reflected the direction of the platform. The previous logo leaned heavily into Web3 aesthetics and felt more aligned with gaming than fashion commerce.

Before expanding public visibility, the brand identity was refined to create a cleaner and more modern visual presence. The updated emblem was designed to represent a connected world through Web3, while the typography introduced a more stylish and fashion-oriented feel that aligned more closely with fashion.

Before

After

Social Media

BK Takes
Created a short-form content series focused on fashion and cultural commentary across social platforms. The series was designed around conversational and audience-focused content that felt natural to social media.

Results:
- Average Views: 1,253
- Average Engagement Rate: 4.2%
- 40+ New Followers Across 2 months

Sneaker Giveaway with J&D Kicks
Created and executed a collaborative giveaway campaign with J&D Kicks focused on increasing visibility and engagement within sneaker and fashion communities. The campaign helped position CheB in front of an audience that already aligned closely with the brand’s target demographic.

Results
- 100+ entries across 4 days
- 700+ Interactions
- 25,000+ Views
- 10,500+ Accounts Reached

Copywriting

Updated CheB Website
Reworked website messaging to make the platform easier to understand for broader audiences. The updated copy focused on simplifying complex ideas and improving how users understood the platform’s purpose and features.

CheB Spark Showcase
Created product-focused LinkedIn content showcasing CheB Spark, the platform’s AI-powered assistant. The post focused on translating the feature into something more digestible for broader audiences while explaining why the feature was built and the role it played within the platform experience.

Content Planning

Imbue Rebrand Graphics & Carousels
Created branded social graphics and carousel content as part of a broader visual refresh for Imbue. The content focused on reinforcing the updated brand identity while maintaining consistency across scheduled social posts.

The content plan combined educational messaging, product positioning, and visual consistency to create a more recognizable social presence.

Imbue CBD Mouthwash Giveaway
Planned and designed giveaway content focused on increasing product awareness and audience engagement. The campaign structure was built around participation-driven social behavior while keeping the visuals aligned with the brand’s wellness-focused positioning.

The giveaway content was integrated into a larger scheduled content plan to maintain consistency across the campaign period.

Channel Strategy

Digital & Physical Channel Strategy
Developed a channel strategy framework focused on how digital and physical touchpoints could work together to strengthen long-term brand recognition and audience participation. The strategy positioned digital channels as extensions of cultural involvement while physical channels helped establish visibility and trust through real-world interaction.

The framework focused on building familiarity through repeated exposure across social media, on-platform experiences, events, and word-of-mouth engagement.

Instagram & TikTok Content Breakdown
Created platform-specific content guidelines focused on how CheB should naturally exist within fashion and culture content rather than relying on direct promotion. The strategy emphasized subtle integration, audience curiosity, and culturally native content that felt organic to social platforms.

The framework was designed around audience behavior, focusing on how repeated exposure and natural discovery shape brand perception more effectively than direct advertising.